Back in 2013, a small group of people came together to bring one vet’s idea to life. They set out to solve a problem at the heart of pet food: despite the overwhelming choice of one-size-fits-all dog food in the shops, there was never anything that could tick all the boxes. Long lists of mysterious ingredients on the label only made things more complicated –there had to be a better way to feed dogs right.
And so tails.com began, assembling a crack team of experts including vets, nutritionists and engineers (and their dogs) to develop a super-smart way to create a unique recipe for every single dog –yes, even yours. From your dog’s weird preference for whiffy fish smells, to that itchy skin condition, your dog’s tails.com recipe is based on information only you could know.
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